Ops Specialist: Trade Marketing

Structural Information

Job number:                     10028763

Job title:                             Ops Specialist: Trade Marketing

Job grade:                          S6

Group/ BU:                       CSB

Division:                             Marketing

Span of control:               0

Reports to:                        Management

REM Functional Area:    Marketing

Core Description

Accountable for all region-specific marketing activities, primarily focussed on sales activations and support. Based on regional insights, marketing activities needs to be planned and executed in conjunction with centralised marketing and regional sales channels. Also provide regional insights with regards to regional segments, preferences, events and competitor activities.

Job Responsibilities

Regional marketing insights

• Aligned with regional strategy and sales objectives, marketing & communications specific insights and opportunities need to be identified and delivered to regional management and central (head-office) marketing.
• Regional (primarily on-the-ground) marketing activities from competitors need to be tracked, and insights shared with regional and central marketing teams.
• Identify segment and location-based opportunities for revenue/ sales growth.

Regional marketing planning

• Aligned with regional strategy, sales objectives and budgets, marketing activities are planned in monthly, quarterly and annual cycles.
• Marketing briefs are submitted timeously to central marketing, and media plans/ reverts/ debriefs are evaluated for approved.
• Close collaboration with central marketing regarding brand, sponsorship and other centralised marketing activities to be executive in the region.
   

Executive marketing activities

• Detailed coordination and operational execution of regional marketing activities, with specific alignment with regional and indirect sales channels.

Sales/ Brand performance review

• With consideration of specific marketing activity objectives, evaluated success criteria and opportunities for improvement in execution.

Core Competencies

FUNCTIONAL KNOWLEDGE & SKILLS
Business & Commercial Planning; Sales & Marketing; Performance monitoring/ management; Customer Service and Project Management; Market & Customer Insight; Telecommunication

Certifications

Education

Experience

Additional Information

Experience:

• Experience preferably in marketing.

Special Requirements

Physical Requirements

Key Stakeholders